- Behind The Scenes Of A TV Broadcast Otago Daily Times 13 April 1957
Some idea of the amount of work needed in putting on a television programme was gained by a visit behind the scenes of this week's TV demonstrations held in a city shop by an Auckland radio and television company.
- Continuing Story of NZ Tv Pioneers Womans Weekly 29 Sept 1958
- ZL1XQ Remember this call signal? Auckland Star 17 April 1962
"ZL1XQ" looks like a meaningless jumble of letters. But for a few thousand Aucklanders it is a fond memory - the now-silenced call sign of New Zealand's pioneer television station.
- Seddon Tec. early on trek Auckland Star 17 April 1962
Most of the technicians who have kept Channel 2 on the air since its first official broadcast on May 18, 1959, were trained at Seddon Memorial Technical College.
- Pioneer City Tv Station Has Closed Down NZ Herald April 1962
The Bell television station, a pioneer in television transmission in New Zealand, closed down last night after more than three years' service.
- Expansion - it's a byword at BELL. NZ Home Appliance Monthly October 1963
Twelve thousand square feet of new plant, designed to cope with the increasing demand for TV and radio, was opened in Auckland last month by the Bell Radio-Television Corporation Ltd.
- Practical Television - Argus home built Tv set from early 1950s.
- Other stories
There are no signs that Bell advertised before the early 50s despite many other brands being strongly promoted by shops such as Bond and Bond, Wisemans and McCabes.
Makes such as Skyscraper, HMV, Philips, Ultimate and Columbus were well advertised, particularly battery operated portable radios.
- Typical post-war radio adverts before Bell. Regent and Ultimate
- First Bell adverts National to Antone 1951
- Bell Mantle Radio 1955
- Bell Strauss Radiogram 1957
- General Advert 1963
- Warranty Card
- Growth The Bell Story - 1948 - 1963 - The expansion, the team.
- Brochure Introduction to Bell products 1964